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Performance pressure made discussable among millions through social media
Resultaten
Motivation/Goal
The mental health of young adults has declined sharply in recent years:
• 1 in 3 young people experiences pressure to perform.
• 1 in 7 young people experiences mental complaints as a result.
Starting from World Mental Health Day, the goal of this campaign was to make at least 1,000,000 young people aware of:
• That they have a mental health.
• What are the signs that they are experiencing mental complaints.
• How they can improve these mental symptoms.
Approach
Activating TikTok and Instagram formats with relatable storytelling, creators and recognisable situations.
Testimonials
Eva de Reus
“Our collaboration ensures that we achieve consistent results with our social campaigns. The Young Ones team always comes up with ideas and proposals about how we can achieve even better results.”
Sander Slootmaker
“When communicating with the team, you experience top professionals who know exactly what they are doing. Their progressive vision, skills and insights into successful social campaigns with video content are indispensable to us”.
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Jacqueline Van den Ende
“Young Ones Media takes real responsibility for the results. I have never seen their analytical method, which continuously looks for opportunities to optimize the result, in an agency before.”
Stefan Lazarov
“The number of customers that we generate from socials has increased by 200% since we worked together. You think along in every way, are flexible where necessary and also dare to hold up a mirror to us.”
Robbert Van der Linden
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