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Social strategy & content for purpose-driven organisations.
Sofi is the social media agency for purpose-driven organisations. We help you grow with content that builds awareness and trust, starts conversations and moves people to act.
A message that matters doesn't land by itself on social.
In a timeline full of entertainment it's hard to get through. Attention is scarce, and attention alone isn't enough. What counts is that your audience does something with what you tell them.
That's where Sofi comes in. For social organizations, mission-driven brands and commercial brands with a social campaign or goal.
The clearer you communicate what you stand for, the more movement you create.
YouTube Works Award
Changemakers
The Best Social Awards
Beste Nieuwkomer
Esprix Award
Business for Good
Fonk 150
Best Agencies 2025
Cases
Movement starts with attention and trust.
Many marketing teams get the same question: what are views and likes actually worth?
Attention builds brand recognition and awareness.
Understanding drives interaction, which builds trust and brand preference.
People do something: sign, donate, join, vote or buy.
Services
Always on social
Social campaign
Social advertising
How we work
We build a social strategy that fits your goal, your audience and your brand.
From concept and script to the final edit. You keep the overview, we do the work.
You get ready-to-publish content, tailored to every channel and publishing moment.
Every month a report and a strategy call. We analyse what works, improve what can be improved and learn from every content sprint.
Testimonials
Eva de Reus
“Our collaboration ensures that we achieve consistent results with our social campaigns. The Young Ones team always comes up with ideas and proposals about how we can achieve even better results.”
Sander Slootmaker
“When communicating with the team, you experience top professionals who know exactly what they are doing. Their progressive vision, skills and insights into successful social campaigns with video content are indispensable to us”.
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Jacqueline Van den Ende
“Young Ones Media takes real responsibility for the results. I have never seen their analytical method, which continuously looks for opportunities to optimize the result, in an agency before.”
Carlijn van Schijndel
"Sofi begrijpt de maatschappelijke kant van een vraagstuk en weet die te vertalen naar social. Ze vangen snel de kern van het verhaal en maken er content van die aanslaat, zonder dat de boodschap aan kracht verliest. Daardoor hoefden we veel minder te schakelen over de uitingen. Het proces was strak georganiseerd en ook in drukke periodes hield Sofi overzicht en werden deadlines gehaald."
Jessie Gerritsen
"We werken met een kwetsbare groep jongeren, en die vertrouwensband hebben onze jongerenwerkers in jaren opgebouwd. Sofi ging daar zorgvuldig mee om en nam de tijd voor het voortraject, waardoor jongeren die eerst sceptisch waren juist enthousiast meededen. Ze begeleidden ons daarnaast volledig bij de strategie, de inhoud en de opbouw van de videoserie voor social. Het resultaat maakt voelbaar wat ons werk in de samenleving betekent, en daar zijn de jongeren en onze collega's trots op."
Stefan Lazarov
“The number of customers that we generate from socials has increased by 200% since we worked together. You think along in every way, are flexible where necessary and also dare to hold up a mirror to us.”
Team Sofi
“I believe that stories can touch people and set things in motion. For me, social media is where that happens: up close and real. With image, meaning and a message that sticks, I want to contribute something that matters.”
“Among all the ad violence, I believe in the power of content that adds value. Stories that touch, instead of just selling something. That's why I help brands become visible with topics that matter and make a difference that sticks.”
“Social change is desperately needed in the world we live in. I don't just want to stand on the barricades for that, I want to do it every day. With video, you can make people feel, see and encourage action. That's exactly what I'm trying to do at Sofi.”
"Ik geloof dat social meer kan dan entertainen. Het kan gesprekken starten, ideeën laten groeien en soms zelfs iets veranderen. Met een nieuwsgierige en creatieve aanpak maak ik maatschappelijke thema’s helder en menselijk, zodat mensen geïnspireerd raken om iets te doen."
